Do You Tweet?
Kenneth Darryl Brown, E3C-Better Sales and Profits Now!
U.S. Senator Barack Obama, the presumptive Democratic nominee for President, does it! Successful entrepreneurs do it! Popular bloggers and business personalities do it all the time? And millions of people do it! Are you looking to find more business connections? Are you looking to maintain close relationships with your best business clients and associates? Would you like to discover what is on the mind of "movers and shakers", industry and thought leaders? How would you learn more that might help you stay more knowledgeable, productive, efficient and profitable?
Have you discovered Twitter, yet? Some people say that Twitter is a micro-blogging tool. Others say that it is a glorified high-tech message service. Twitter allows you to send messages via the Internet, up to 140 characters, to people that follow your daily activities. Likewise, you can stay in touch with and follow important people in your life. By using Twitter, you can gain greater business visibility. When you communicate, others can discover your twitter messages, website and profile. This could increase web presence on the Internet. This adds to your Internet imprint. Just "closed a deal" with a major client? Tweet about it! Let the world know about it!
Twitter offers many other benefits. First, search engines like Google, will find your Twitter activity! This will improve your SEO goals! Additionally, this might bring more visitors to your website, blog, podcast or new article! Having a profile on Twitter will give you and your business more exposure. Consequently, this will increase your chances for new business and more sales!
Second, by using Twitter, you can promote other entrepreneurs and companies! Did you just discover a company that offers a unique product or service? Did you find an interesting article, report or book? Tell your Twitter group about it! Your network will welcome new information and knowledge. These content providers and thought leaders will appreciate the free publicity on the web!
Third, Twitter gives you another social online network! You can use it to build more connections with thought leaders, industry leaders, potential strategic partners and alliances. Twitter allows you to enhance communication with those individuals and people within your industry in real time. Not only can you read their postings, but you can send them direct private messages too!
Lastly, do you want to stay current in your industry? Just follow your industry Twitters! They will take keep you abreast of their daily activities or give you some insight on an idea or project that they are currently working on. This might help you stay on the "cutting edge" and "in the know"! There are a lot of tools that you can use to get your "Tweet on" that make it easy to use and applicable to your business.
Check out Twitter now!
Here is a nice video by Lee and Sachi Lever of The Common Craft Show. It is a nice and short video that describes what Twitter is all about! Watch Twitter in Plain English now!
Barack Obama Embraces The Power of the Internet!
Kenneth Brown, E3C-Better Sales and Profits Now!
The presumptive Democratic Presidential nominee has truly embraced Internet technology! Barack Obama won primaries in Iowa, North Dakota and Montana! He raised over $250 billion dollars during the primary Democratic campaign! He defeated well known U.S. Senator Hillary Clinton! By using social media and web 2.0 tools, Barack connected with millions of potential democratic voters. How did he do it? Why was he so successful? How does this relate to you and your business?
Brent Leary, a CRM expert, speaker, popular columnist and award–winning blogger who has a popular internet show, “Technology for Business Sake” says, “He can make history if he becomes our next president. Not only by being the nation’s first African-American president, but he is also being referred to as potentially the first customer relationship management (CRM) president. You also may even consider him to be the first social media president based on his campaign’s savvy use of the Web.” Brent wrote a commentary in Black Enterprise Magazine. Also, he created a great slide show on Slide Share. Recently, Brent and business development expert, David Bullock hosted a recent webinar on the topic. It is entitled, "Barack 2.0: Barack Obama's Social Media Lessons for Small Business". Here is their webinar recording: Part One and Part Two.
Barack is everywhere on the Internet! Barack blogs! Millions of read his opinions and political views online! Barack is podcasting! Millions of people have watched his YouTube videos including a music video by singer/producer Will.I.Am. Fifteen million watched over the Internet! There is a music video about a woman’s infatuation with Senator Obama! Barack is a successful podcaster! Everyone can download video clips to their cell phone daily! He has one million friends on his Facebook page!
Many receive his emails and news releases everyday! His campaign has created widgets that be added to any website or blog to share his vision, mission and message of change. Barack tweets. That is, he is using Twitter which is micro-blogging. Subscribers can communicate and stay connected with friends and associates by send short messages. Barack has over 39,594 followers who track his daily activities. He tracks 40, 872 people! How many people does Senator Hillary connect with? Just 4,148 and she follows nobody! What does that communicate to potential voters? If you do a search on the Barack Osama’s name you will get almost 57 million search results! Barack is virally marketing himself not just in the United States but all over the world!
What does this mean for you and your business? How could this impact your sales and business? If you do a search on your name, company or your keywords that describes your business, what search results do you get? If you are not on the first page, guess who getting the business? Your competition! If you are not actively using the Internet with your attract potential clients, start now! You can not afford not to start now! Your business might depend on it! There is plenty of opportunity to build your Web presence and digital image. Do not let the Internet and others define you, your brand and company! Take control!
Here are a few suggestions:
- Conduct a search on your name, company and key words.
- Join a social network to connect with potential clients and referral sources.
- Start blogging your personal views and observations within your industry.
- Start video and audio podcasting.
- Begin writing articles and submitting them to directories that will search your target market.
- Initiate a monthly or weekly news releases promoting your company.
- Review your company website and your SEO parameters and guidelines.
Contact Ken at www.BetterSalesandProfitsNow.com